YarnnUp & Craveable Brands – A Success Story

Our long-standing partner Craveable Brands has achieved some outstanding outcomes on their inaugural Reflect Reconciliation Action Plan (RAP) journey to-date. YarnnUp’s relationship with Craveable stems back to 2018 when we were first engaged to deliver our flagship cultural capability training session that blends Aboriginal cultural awareness and philosophy with western academia such as neuroscience alongside emotional and cultural intelligence.

These trainings were delivered to executive leadership across the three brands, Red Rooster,  Oporto and Chicken Treat that fall under the Craveable Brands banner. The training was also delivered to board members in Singapore Hong Kong and Australia which was a resounding success.

YarnnUp & Craveable Brands

On the back of this training, it was agreed that there was an appetite internally to formalise the reconciliation journey within Craveable. YarnnUp partnered and worked alongside Craveable to engage with relevant stakeholders internally and externally while conducting a cultural audit which then led to a initial draft of their Reflect Reconciliation Action Plan (RAP). YarnnUp also engaged an artist to portray the Craveable Brands Reconciliation Action Plan (RAP) journey and then proceeded to engage our design studio to formalise the final edition of the Reconciliation Action Plan (RAP) booklet. We achieved formal endorsement and accreditation immediately post the submission of the first draft.

We are very proud to have been a part of the first quick service restaurant chain to develop a Reflect Reconciliation Action Plan (RAP).

The success of the implementation of Craveable’s Reconciliation Action Plan (RAP) can be attributed to the support from the board, executive and senior leadership that have championed the initiative from the outset. We have some wonderful innovative ideas ready for implementation in 2023 and we look forward to sharing these with you all. A huge thank you to the amazing team at Craveable who we look forward to working with throughout 2023 and beyond as we transition from a Reflect Reconciliation Action Plan (RAP) to an Innovate Reconciliation Action Plan (RAP).

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Imagine a partnership beyond contracts and spreadsheets founded on an authentic understanding of each other’s values, aspirations and challenges. This is the cornerstone of YarnnUp’s approach to partnerships, a canvas where relationships are fostered, and mutual development the shared objective. Click here to read more about The YarnnUp Approach to Partnerships.

YarnnUp acknowledges the profound history of this country.

We honour and recognise the fact that First Nations peoples, our people, have cared for and safeguarded the lands we now call home.

YarnnUp acknowledges the Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of this land. To the Elders past and present, please accept our respects on behalf all nations and language groups. We thank you for allowing YarnnUp to work across the beautiful lands of Australia.