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Ray Alam

Ray combines cultural insight with behavioural science to drive meaningful change and create lasting impact. With a career dedicated to understanding human behaviour and its relationship with sustainable peak performance, Ray shapes YarnnUp’s innovative consulting approach by combining neuroscience with cultural intelligence.

With a background in health science and ongoing doctoral research focused on behavioural change and cultural impact, Ray brings both academic rigor and practical experience to his role. His work explores the relationship between the mind and sustainable performance, and this foundation, paired with practical experience, positions Ray as a leader in evidence-based behavioural change strategies.

At YarnnUp, Ray leads the design and delivery of neuroscience-backed programs, creating transformative learning experiences that empower participants to apply insights in real-world contexts. He’s worked with a wide range of clients, including multinational corporations, government departments, non-profits, and community organisations, ensuring YarnnUp’s training programs are both scientifically informed and practical.

Ray is also the co-author of Grow Wings: Rise to Your Best Self, blending behavioural science with personal development to drive inner transformation. Beyond YarnnUp, Ray is the founder and CEO of Teach In A Box, a marketplace for teachers, and co-founder of the Butterfly Effect System, a program to re-engineer personal habits for peak performance. These ventures reflect Ray’s commitment to leveraging innovation to foster growth globally.

Ray’s contributions to Aboriginal affairs have helped bridge gaps in policy development, community engagement, and stakeholder management, driving positive outcomes for First Nations communities. His expertise in aligning cultural values with organisational goals has made him instrumental in YarnnUp’s reconciliation efforts.

Outside of work, Ray is an avid traveller and adventurer, constantly seeking new ways to challenge himself physically and mentally. His passion for exploration mirrors his approach to business – always learning, growing, and innovating.

Through his work at YarnnUp and beyond, Ray continues to drive transformative change for organisations and the communities they serve, ensuring YarnnUp remains a leader in fostering reconciliation, empowerment, and sustainable impact.

Where do you feel your place or ‘home’ is?

My home is between two places, South West Sydney where I was born and currently live and Lebanon where I am culturally connected and have a deep sense of connection to the land, people and culture.

Who are the most important people in your world?

My parents, siblings, nephews and nieces.

What is something you love doing?

A new found passion is playing paddle, definitely a go-to hobby now, it brings out my inner competitiveness.
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