a bit about...
Cassandra Shelton
Cassandra is an accomplished multi-disciplinary designer who brings over a decade of industry experience. She holds a unique blend of creativity, strategy thinking and keen interest in creating accessible and authentic experiences for brands that truly enrich people's lives.
With a keen focus on brand and digital experiences, Cassandra believes that design should transcend aesthetic trends and instead be rooted in strategy and brand values. Her love for blending creativity and storytelling aligns seamlessly with YarnnUp’s purpose, making her an invaluable asset to the agency’s work.
Cassandra’s journey with YarnnUp began in 2020, when she completed their Aboriginal Cultural Awareness & Capability Training. Since this time, she has nurtured a deep and rewarding relationship with YarnnUp and our clients, collaborating closely with talented First Nations artists to develop impactful Reconciliation Action Plans.
Having worked across various industries, including start-ups, healthcare, non-profits, corporate, and government sectors, Cassandra possesses a breadth of experience. As an independent designer since 2017 and with a proven track record in leading agency teams, she excels at crafting, delivering, and launching meaningful brand experiences.
Cassandra holds a Master’s degree in Marketing, which enables her to approach her work with a commercial-minded perspective. She understands the vital importance of aligning design decisions with strategic objectives, ensuring that every project delivers tangible results. Her collaborative and personable nature allows her to forge strong connections with people. She has contributed to the recent success stories of esteemed clients such as Craveable Brands, Seqwater, Phillips Australia, The a2 Milk Company and DHL.
